There's been loads of noise made over this ambush marketing by Bavaria Beer at the world cup.... And Bavaria must be rubbing their hands together because of the amount of publicity they have received over it...
I also feel a bit sorry for Robbie Earle (what the hell is he expected to do with 50 free tickets and why are ITV allocating that amount to one person??) and the fact that some people are actually facing prison for wearing an Orange dress to a world cup match because it has upset Fifa, who will make millions from the world cup and not pay any tax for the privalege because they are a registered charity.
This got me thinking about the Olympics in 2012 and I found the link below. The section on Infringement is really interesting. Certain words and phrases will be trademarked so only official sponsors can use them... Such as Olympics, London, 2012, TwentyTwelve, Gold, Silver, Bronze, Medals and Summer!
Basically if a local Cafe in Stratford tries to sell an 'Olympic Breakfast' as a marketing ploy, they could face prosecution...... These words can only be used by companies such as McDonalds and Budweiser because they've paid to use the words!
Sorry, this really pisses me off and I had to get it off my chest...
Now going back to Fifa, Another interesting fact I found out was that Fifa would only allow South Africa to host the world cup after they passed a law on copyright infringement as they didn't have a law against this before..
Want another one?
Ok... a couple of years ago, Spain were fined £40,000 because of their fans racist chanting.. Croatia were also fined £40,000 for similar offensives..
Meanwhile Cameroon were fined over double this for wearing an unofficial and unsanctioned football kit during the last African Cup of Nations...
That's my last rant about Fifa.....Oh hang on... No it isn't....
Should I also mention that at 2006 World Cup Sepp Blatter, Jack Warner and other fifa executives made over $1 million from selling their free ticket allocations.. None of them paid the money back or aplogised....Why should they, they are Fifa and don't you forget it!
